As I’ve told you before I very rarely go to all the press events I get invited to. I don’t go because I’m shy and always feel awkward in those contexts and usually if I do go I regret it when arriving there because I don’t know what to say.
Iittala is launching furnishings and to start off storage pieces and lamps and I was invited to the IIttala apartment above the Iittala shop at Söder in Stockholm. The best part? I got the place to myself. Now that’s a press invitation I’m happy to accept!
I picked the key up in the shop, went over the cobble stoned courtyard at the back and up a steep stone staircase and entered the apartment. There I was greeted by chocolate cake in the kitchen and was free to spend as long as I wanted as I pleased.
Aside from nosing around and checking everything out thoroughly (it’s beautiful!) I also enjoyed just taking it all in. You know how I’ve been saying that next time I move it will be to a city apartment again. My visit in this apartment reinforced that. I want the period features, I want the old creaky wooden floors but what I also realized was that I want the hustle and bustle of the city on my doorstep just like in this apartment.
Anyway, I loved my little stay there and the storage pieces and lamps really are beautiful. Very “me” as IIttala often is. I could totally see these boxes housing a thing or two in my house or the smaller size of the lamps lighting up the little window in my entry hall.
Thank you for having me over, Iittala!